Microsoft and Google have been involved in a lawsuit for six years

Microsoft and Google have spent almost six years preventing a rift between Big Tech companies, setting up a dispute that regulators are trying to tackle competition between US technology groups.

Major software and internet search engines arrived at foreign deal in 2015 to end the running war that has been fought in the courts and in the presence of international authorities. It was created after Sundar Photosi became Google’s chief executive and Satya Nadella took the threats to Microsoft.

Companies settled many cases and agreed not to argue or complain about their colleagues to the supervisors without trying to resolve the dispute at the highest level within, according to two experts.

The agreement also called for reconciliation areas in which you do business together – even people close to both companies have maintained that it did not help to reduce direct competition in the markets including the use of cloud and online services.

The agreement to supply some of the equipment used by the electronics industry to each other raised questions in some areas of competition.

The scams that Microsoft played on Google were harmful to all companies – including Microsoft

“It’s always surprising when you see rivals working on secrecy,” Eric Goldman, a law professor at the University of Santa Clara, said of the 2015 agreement. destructive competition without weakening the competition.

“The scams that Microsoft played on Google were hurting all companies – including Microsoft,” Goldman said.

In its most famous case, the software company developed a number of ads called “Scroogled”It criticized Google for using methods to improve their profits by“ cheating ”users.

The agreement ended in mid-April when both parties decided not to renew, according to people who are aware of this. The idea to leave it came rulers all over the world attempt to challenge practices that may have been entrenched in leading companies and hinder transparent competition.

It has also been suggested that the controversy resumed in public. Brad Smith, President of Microsoft, came out forcefully against Google has threatened to shut down Australia’s search engine instead of submitting a law that would force them to do so give the media satisfaction, including evidence before Congress in March.

In a recent interview with Bloomberg TV, Mr. Smith complained that Google had “turned a deaf ear” to Microsoft’s request to make major digital advertising services partnerships with other companies, which can make companies more competitive.

The advertising story contained in case in Colorado and several other US countries have filed a lawsuit against Google in December. Microsoft did not respond to a request for comment.

Some people within Microsoft believe that the merger has made Google more profitable than the software company, according to a company expert.

Microsoft’s desire to put out its fire on Google came again at a time when the business of the search company is looking around the world. In contrast, Microsoft has not been named in the anti-Big Tech survey, although last week it became the second largest technology company, after Apple, worth more than $ 2tn.

However, attempts by trade partnerships have not been successful in pursuing Microsoft. This includes finding ways to run Google mobile devices for Android devices on Windows computers – something that can help address Microsoft’s weaknesses in the smartphone industry and provide security to Apple.