Facebook is taking new steps to curb the influence of Russian state media outlets on its platform. The company, which has already blocked access to RT and Sputnik within the European Union and Ukraine, now says it will demote all Russian state media across Facebook and Instagram around the world.
Calling the move “unprecedented,” Meta’s president of Global Affairs Nick Clegg, said the company was making Russian state media “harder to find” on Facebook and Instagram. “We are demoting content from Facebook Pages and Instagram accounts for Russian state controlled media outlets,” Clegg said during a call with reporters. “We have also begun to demote posts that contain links to Russian state controlled media websites on Facebook over the past few days.”
He added that Facebook will also add labels to all links to Russian state media websites that are shared on its platforms in order to “provide more information to people before they share them or to let them know that they lead to state controlled media websites.”
While Facebook has in the past down-ranked certain types of content, like vaccine misinformation, it’s unusual for a company to demote a wide swath of content entirely. RT in particular is prolific on social media, and has millions of followers on Facebook alone. On the call, Clegg called the move “unprecedented,” and noted that Meta has received requests from a number of governments to suppress Russian state media. So far, the company has only blocked the pages entirely in the European Union – following a ban from lawmakers – and inside of Ukraine.
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