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Leftwing newspaper is promoting greater interest in UK politics on the other side

Founded by the socialist Fabian Society and has long been regarded as the British House of Labor newspaper newspaper, New Statesman magazine begins what its editor describes as the greatest moment in its 108-year history – run by a data mining businessman.

The editor, Jason Cowley, is determined to engage foreign readers – focusing on the US, Germany and France – in an effort to double the number they have paid to read up to 100,000 and take on the global success of the rest of the UK. books such as The Economist.

“The UK has suddenly become exciting,” Cowley said. “Because of Brexit, because of Boris Johnson, because of the collapse of the UK. The problem with British law is a big issue. We find that this is a story that the international audience wants to read.

“We have convinced the owner that we are financially responsible,” he added, referring to Mike Danson, founder of London-based market research company GlobalData. “We have a financial plan.”

Brexit and the end of the UK have made British politics more attractive to readers around the world © FT Montage / New Statesman

Some recent headlines are also growing in their readings, resulting in a long-term decline in the majority of UK magazines which has forced some publishers to stop publishing.

The total number of UK print magazines sold dropped by 55 percent between 2010 and 2019 to 660m, according to research firm Enders Analysis. The epidemic has intensified and the spread dropped to 513m last year.

In contrast, The Spectator’s trade, the New Statesman’s central enemy, is higher than ever. In the US, readers of The Atlantic rose 24% annually in the first six months of 2021, according to the Alliance for Audited Media, compared with a 18.4 percent decline in all magazines.

“We all know a lot, and the weekly digestion seems to make sense,” said Douglas McCabe, chief of Enders Analysis.

“It’s a fixed segment,” he added, comparing it to other genres that are “all over the place”, such as the gossip of celebrities and the interest of men.

Since becoming editor in 2008, Cowley has come up with new words, published longer articles and demanded that New Statesman become a “political” politician by liberating his relationship with Labor. The theme launched a digital paywall two years ago and the website was recently launched, along with a redesigned publishing theme.

After decades of declining spreads and declining incomes, the process has begun to bear fruit: paid readers have risen from 20,000 while Cowley has taken 36,000. About 17,000 of these are for printers only, and the rest are either digital or print and print.

Perhaps most surprising to the topic whose main culture is British politics, about one-third of New Statesman’s online readers are in North America. More people live in New York than in any other city in the UK than London.

“Ideas and areas we love – ESG [environmental, social and corporate governance], the global economy, the crisis of freedom – we think we have a bigger market than the UK, ”Cowley said.

New Statesman editor Jason Cowley has called the magazine ‘unexpected’ by severing ties with Labor © FT Montage / New Statesman

Some of the positions that will be filled are Brussels CEO, Asian editor and Chinese writer.

An additional editorial budget is provided by Danson, who took a 50 percent stake in 2008 after earning £ 165m in selling his Datamonitor business to Informa. The following year he bought the rest of the magazine from Geoffrey Robinson, a former Tony Blair state pay manager.

Some of his favorite media outlets include high Spears headlines and the Press Gazette, as well as a major part of GlobalData, whose market share has risen to $ 1.6bn. But they keep a low profile.

“He wants to drive [the New Statesman] as a business: it’s not a trivial matter, “said a man close to Danson, who described his politics as” in the middle of the street “.

Danson’s deep pockets have already funded public spending in New Statesman, adding about 16 journalists to the 45-year-old power group last year, including Bloomberg’s Tim Ross to cover his UK political affairs.

“I feel like a football coach with a budget for the first change,” Cowley said. “Instead of getting fired during the Covid era, Mike invested money.” The book is moving to new offices in Hatton Garden, a quarter of jewelry in London, in the new year.

First edition of the New Statesman since 1913, and 1959 © FT Montage / New Statesman

Founded in 1913 with the aim of “joining the ranks of educated and popular groups with socialist ideology”, the magazine – like the Labor party – has a slightly different tone of voice under its current editor.

“There was another idea about the New Statesman: it was seen as a spokesman for the Labor party, or a rainbow alliance of unrelated distinctive words.

The magazine sharply criticized former Labor leader Jeremy Corbyn, whom Cowley described in the literature as a “70-year-old sociologist”, although he now admits that the title “disrupted” his rise to leadership.

Jeremy Corbyn’s supporters staged a protest outside New Statesman’s office in 2017 claiming to love him © Matthew Chattle / Alamy

There have also been doubts about Corbyn’s successor, Sir Keir Starmer, running a special issue on Labor’s “crisis” after the disappointing results of this year’s by-elections. “I know Starmer found himself in a lot of pain,” Cowley told the reporter.

Is he also a Labor Party supporter? “She has a husband? Not yet. ”

He added that he still sees the book as “left”. Yet it all sounds like it is far from Fabians ’mind.

Will they not return to their graves? “No. A Fabians would not be happy. We are interested in what the government is doing and the good that the government can do. It’s true for Fabian’s first career. And we are just as devoted to good as they were. “


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