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Supporters of the Tokyo Olympic Company have brought in business experts to determine if their association with the Games could harm their business.
According to direct staff and some of the 47 sponsors of the event, Japanese companies have asked instructors if they should follow the Olympic imagery. Alternatively I will continue to mention an event that has cost more than $ 3bn in support of research after surveying that more than half of Japanese people think the Games should be removed.
The consultants, whose people were close to several sponsors said to include Kantar, Macromill and Intage, have been brought in as companies approach the six-week countdown to the opening ceremony.
This is a sign, says the main advertiser who is preparing for the Games, representing the “nonsense” that companies will pay for their advertising.
A neighbor of the Japan Advertisers’ Association, which owns 272 companies, admitted that Olympic sponsors were struggling to find the products they were looking for in the first place.
“Companies are hoping to increase their profits by sponsoring major international sports, but it is also difficult to justify sponsoring the Tokyo Olympics,” the man said.
A man working as a consultant for one of the 14 agents around the world said, because the election on whether to accept it or not was a good fit, some companies had already made two campaigns and could choose what to use in the end.
“They are waiting to see if the Games’ opponents start to fall, because if they don’t, they are worried that the Games could hurt their business,” said one Olympic campaign official and sponsor of the Olympics.
“In the meantime, many campaigns have been suspended where you would expect them to have increased.”
Of the goldsmiths, sportswear company Asics and a group of milk and soft drinks Meiji Holdings has recently announced a series of television shows featuring runners expected to compete in the Olympics.
In the case of the Asics promotion, the Olympic rings appeared briefly in the corner at the end of the trade.
Meiji said they were investigating the effects of Olympic donations on their own, but the advertisements available did not reflect the findings of the study.
Another aide, who declined to be named, said he had not yet decided whether to run an advertising campaign for the Olympics but to monitor public opinion.
Asics did not respond to a request for comment.
One consumer sponsor was advised that there was no point in any work that attempted to play a major role in the Olympic institutions.
A senior marketing executive who is involved in a number of support companies said the two main ideas are the ones that will work together whether spectators will be allowed, which is expected around June 24, is a private vote at the level of public opposition to the game.
As the Japanese vaccine begins to develop, domestic newspaper polls show that they are opposed to playing the game on July 24 down from about 80% last month to 62% in a recent study.
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