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Spotify’s recent discovery helps to convert radio into podcasts

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Spotify has purchased another listening platform, and this time hopes to bring radio into modern times. The promotional company has he found Whooshkaa, an Australian company that provides a tool to convert radio broadcasters into podcasts. Spotify is planning to integrate the technology into its own Megaphone suite for podcasters with a clear purpose – channels can also benefit from demonstrations by providing support podcast sections.

Whooshkaa may also promote other Spotify efforts. Founder Rob Loewenthal also said that Whooshkaa also had a voice-to-speech (as well as voice and speaking) technique, a smart combination at home with “enterprise grade” podcasting equipment. Neither Spotify nor Whooshkaa have mentioned the use of this technology writing their own podcasts or add a form of podcasting, but it would not be surprising if some of this information went on.

The attraction of the buy is evident. If Spotify manages to attract more radio stations to deliver podcasts, it can expand its coverage and attract more audiences. Although a few of these shows will be on their own, Spotify can do as well as listen to the radio he refuses and more channels are looking for ways to add regular online advertising.

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