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Thomas Howard: We began to think about Everything, there was a sense of ‘being’ visible. We don’t win professional competitions, I will definitely. But if we want to be fortunate, we need to be good at building. So just remove the connector, remove all the outside and look inside, because it is important.
In the distance, you are fascinated but things seem to be simpler, and then gradually as you start to look up, that’s when the detail of the trade reveals itself. But, once again, we weren’t aware of the obvious color problems because of the openness.
Problems?
TH: The biggest was the glue that blended both sides of the house looking together. We went through it over and over, over and over, even until last week – to get it right. If you do it wrong, you will see all the glue on the edges. The reason is no longer obvious. Instead it will be changed. It loses all of that for good.
We tried other adhesive methods, several types of laser welding, artificial welding — things that can be very interesting in the harvest, but, obviously, it’s a learning process for us. It was not over our minds [when we started], but in future sales it is now the first thing we consider.
Carl Pei: Yields for Ear 1s are only 50 percent. We want to be in our 90’s. We are growing every day.
Is this why you did not choose to have an audible hearing or a trial? Is it too complicated and do you have a complete failure in making it?
TH: We created a problem disclosing technology as much as possible on Ear 1 and this case. But you should try to do things that are not politically neutral as much as you can. They should feel like they are solid and don’t criticize “engineering” on you. That is why we choose to hide, or package, other things, so as not to disturb or confuse. This is why we have a big white log in it. But we did our best to make it stand out.
CP: Most of us have not been motivated by consumer expertise that looks the same. It was important to find a language of what we could share. Jesper [Kouthoofd, founder and CEO of Teenage Engineering] He showed us a picture from a Sony museum where there were several items on the wall. You can see the unchanging vision. Companies today have no vision, they just produce everything that is in fashion every quarter.
The trick is to find something different that is also needed, but not different from this one. Clear design, as you can see Everything on the ears of the head and the case, it does not accomplish this. We want to make these things possible for more people. It would have been much better if it had been more explicit.
Ear 1s versus AirPods Pro
What are all the drops? A dot sign. His appearance in the case. A red dot on the right ear.
TH: We tried to get rid of the jobs we didn’t like. We had to make a logo. We wanted the form to be industrial. So… [Howard pulls out something that looks like a large gun.] This is amazing, this thing. That’s what they use to place the pipes in places where you can print on them. It produces a kind of ink. But it is really a dot. We thought, let the machine make a mark for us. See where that way goes. Then we started to use this style on a lot of things.
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