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Amy Niu researches how she changes self-determination as part of her PhD in psychology at the University of Wisconsin, Madison. In 2019, she conducted a study to find out how beautiful filters affect the image of American and Chinese women. She took pictures of 325 college-age women and, without telling them, put filters on some of the photos. He then surveyed the women to find out how they felt and to feel confident when they saw the modified or unmodified images. The results, which were not published, found that Chinese women who watched the modified images felt better, while American women (87% of them were white) felt the same whether their photos were edited or not.
Niu believes that the results show that there is a huge difference between cultures in terms of “beauty and how people are affected by filters.” He added, “The technology industry is recognizing, and is developing a variety of brands [of their filters] to suit the needs of different groups of people. ”
This has a very clear display. Niu, a Chinese woman living in the United States, uses TikTok and Douyin, a Chinese brand (both manufactured by the same company, sharing the same, though not identical.) Both programs “decorated” the process, but they are different: very much.
He says the difference not only reflects cultural beauty — but enhances it. American Americans prefer filters that make their skin darker, white teeth, and long eyelashes, while Chinese women prefer filters that make their skin lighter.
Niu worries that the proliferation of filters makes the standards of uniforms more uniform for a longer period of time, especially for Chinese women. “In China, its beauty is the same,” he says, adding that the filter “eliminates the differences in our face” and enhances a uniform appearance.
“It’s Really Bad”
Amira Adawe has also seen the same power in the way young girls use filters in television. Adawe is the founder and CEO of Beautywell, a non-profit in Minnesota whose goal is to combat dyeing and skin lightening. The organization develops programs to educate young girls about online safety, digital systems, and the dangers of skin lightening.
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