Eight years after this unexpected destruction yes Google Reader, Google also embraces RSS. The company is experimenting with the “Follow” button on Chrome which gives you the opportunity to identify your favorite web browsers. In the coming weeks, users of the Chrome Canary for beginners should start seeing new features on Android. Google’s Adrienne Porter Felt wrote that the next feed is from RSS and that the company is doing this to cater to “consumer needs.”
– we are trying to track the web pages in Chrome. if you follow the page, the content on this new page will be published. 🪄 I’ve been using it myself for the last few weeks and I’m excited to share it in public! https://t.co/KL3YELDHbl pic.twitter.com/3f4jXkKRdA
– Adrienne Porter Felt (@__apf__) May 19, 2021
Unfortunately, the announcement was fulfilled with a push back and an insult to those who are still searching for Google Reader. In a brief response, one Twitter user said: “so, it’s a google reader, but shittier.” Someone said Google tried “kill rss hype 15 years ago, but when it failed, it used it again!” When a reporter Feedly shared the language, he wrote: “Good news, we’re happy!” Others, however, received the message by sharing some encouraging thoughts and asking for a version of iOS.
good news, we are happy!
– feedly (@feedly) May 20, 2021
In the meantime, the next button is in the test phase. Felt added that the formats rely heavily on RSS to capture content on the page, but can also capture additional content using the browser. Control email newsletters, Felt said sites like Substack that include newsletters should work. Google is encouraging pages to store their new RSS feeds so that Chrome can receive new ones. It also prays for support from publishers, bloggers, producers and netizens.
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