Ford’s executive director puts the desire to be the first in the electric car

Ford wants to become the world’s largest car manufacturer, surpassing Tesla’s chief operating officer and major competitors including Volkswagen, their chief executive said Thursday.

Jim Farley described how the U.S. automaker has transformed itself into a tweet, predicting a large selection of battery vehicles could cause the team to pass a steady race.

Ford has been slow to roll out a range of electric vehicles compared to its competitors including General Motors and VW, but is selling new products – including its own. electricity F150 Lightning, Mustang Mach-E is an electric vehicle designed for Transit van – speeding up sales.

The Michigan-based team expects to produce 600,000 cars a year worldwide by the end of 2023, Farley said Thursday, which is twice the number of Ford modern plans.

But that figure still remains the number of Tesla sales expected by 2023, which is expected to be above 1m EVs, leaving Ford’s way into the undisputed major manufacturer.

Farley said the U.S. automaker wants to “become the second largest manufacturer of EVs in the next generation [of] years ”.

He added: “Then the big money we are making in EV and battery making is coming and we are developing our EV machines faster, our goal is for Ford to become the largest EV manufacturers in the world.”

Ford still sells a few electric cars, but it is close to the heels of US GM competition, from the actual sales of EVs last year to about 18,900 in the first three quarters of 2021. GM sold about 20,800 EVs last year and 24,800 between January and the end of September this year. .

Tesla is said to have sold about 200,000 cars last year. GM has already said it is preparing to know the company in the US.

Ford was one of a handful of car manufacturers, including GM, to sign COP26 pledges to end the sale of new greenhouse gases by 2040. The company was already planning to sell only electric cars to Europe by 2030.

Farley said “Ford’s mission now is to meet the demands”.

But experts asked questions about how the company could achieve its new goals.

Battery analyst Simon Moores, of Benchmark Mineral Intelligence, said Ford plans to produce about 900,000 electric vehicles a year by 2030, below the expectations of others.

“Lithium ion batteries will be the first to block, then the production capacity is very low,” he said. Ford, by comparison, has contractors who will supply 1.5m batteries by 2030, which predicted they would be “tall” industry leaders at the time.

Farley’s idea of ​​announcing goals on Twitter is a resurgence of a company that is often loved.

Several automotive executives, including VW boss Herbert Diess, have started using Twitter on a regular basis following the success of Tesla CEO Elon Musk in creating a buzz around his company.