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Epic v. Apple is a Protocol to Avoid ‘Looking Like Baddies’


“Rejoice with an upcoming fire show, “wrote Epic Games CEO Tim Sweeney in an email to Microsoft’s Xbox CEO Phil Spencer. It was August 7, 2020, just days before Epic kicks off. public launch Liberty project, his best ideas to end $ 91 billion mobile gaming market as we know it. Sweeney wanted to break Apple and Google’s reputation in mobile phone stores and set up a marketplace, and wanted Microsoft to help.

Project Liberty is now underway, the first week of Epic’s counterclaim against Apple ends. Sweeney’s fight against Apple isn’t David and Goliath – it’s a fight between two billion-dollar manufacturing companies. And, the idea of ​​Epic winning friends (co-workers like Sony, Microsoft and Samsung) and attracting people (ordinary people) seems to be paying off.

The work within Epic’s long-awaited plan to present itself as a weapon in the bright game is now a thank you to the judiciary. Epic has been laying the foundation for Project Liberty since 2018. The goal? As mentioned in one 2020 email from chief executive Daniel Vogel to Epic executives: Encourage people to turn on Apple (and Google) “without us looking like badd.”

August is over, Epic has started one piece: gathering children. Epic, which publishes martial arts Four men, he decided to sell the cheap V-currency, his game money – but through the Epic payment method, in addition to the smartphone. The move should have angered Apple, which requires mobile phone manufacturers to use a payment method and pay up to 30% Commission. Epic began to oppose the 30% cut, claiming that Apple had sole control over the environment, and that 30% of its cut was the only tax that was eventually paid by consumers.

“Our message is to give money to players,” Vogel wrote in the same email.

The shot fired. The evictor was Apple’s false accusation “Ninety-Nine – #FreeFortnite. ”In July 2020 Project Liberty on Epic board, Epic realized this Four men had 81.2 million monthly users in May of the same year. Probably, a small army. Not many would agree with Apple’s argument about the App Store committees, but the cheap V-bucks were easy to assemble. Apple started Four men from his platform. The children were crazy. #FreeFortnite has happened.

Shortly after this, Epic filed a lawsuit against Apple, claiming that Apple controls the iOS market with “unreasonable and unethical,” – “the two” in a “Project-Liberty” punch one Project Project project. (Epic also criticizes Google for similar cases; the trial date has not been set.) For Epic, the idea is simple: Apple controls iPhones. Apple controls their systems, iOS mobile. And Apple manages the App Store, the only way to share apps and games on an iOS phone. Epic created “his own shows” to show he couldn’t share Four men or sell V-money on iPhones through anything other than the App Store.

When Epic filed a complaint last August, his case did not come as a surprise to Sally Hubbard, director of the anti-monopoly think tank Open Markets Institute. “I’ve always thought that Apple had only control in the App Store,” he says. U.S. law defines independence as their ability to regulate prices and stop competition. Not only does Apple offer excellent services to consumers, they say; consumers are not switching to Android or Xbox or PlayStation to avoid App Store prices.

In the lawsuit, Apple alleges that Epic violated its agreement to make more money, and that Apple is liable to receive a 30% Commission for the growth and retention of retail space. However, Apple’s systems are being closely monitored around the world. Late last month, the European Union accused Apple of violating anti-apartheid laws, citing 2019 complaints from Spotify.


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