In the beginning evidence of Epic Games v. Apple On Friday, Apple CEO Tim Cook outlined his company’s mission: “Creating the best things in the world that make people happy.” For the day, Epic’s lawyers tried to show that what Apple really wanted to profit was self-inflicted, destroying consumers.
What does greed prove? For the past three weeks, Epic has doubled his words Apple’s unique ability to control the iOS environment. The program of Four men the publisher is keen to show that Apple’s foundation is rotten and that its business practices are as well.
Apple is more than $ 2 trillion today, and one reason is the innovation: It develops and owns Apple devices, iOS operating systems, the Apple App Store, and a payment method that users use. Defending itself in Epic lawsuits, Apple insists that metal on the iOS market it is not an easy game to make a big profit; Instead, it all works to keep its customers compact, easy to use, and the makers are happy. As Apple’s most senior ambassador, Cook had a big job ahead of him.
Cook has today used defense questions, answering questions from Epic’s attorneys and U.S. District Judge Yvonne Gonzalez Rogers. The main problem in this case is the Apple Commission which takes from the App Store, up to 30% on in-app purchases. In its case, Epic maintains that 30% is “tax-only.” As Cook was about to take part, Judge Rogers said, “Lack of competition at 30% is a difficult thing.”
The digital market has taken 30% of the committee over the years. The cable companies charge you for the pay-per-view video of the 1990s. In the mid-2000s, Apple confirmed that it had to receive a 30% commission from selling music on the iTunes Store. The script, desperate to reduce the illusion of online music, went with it. Today, Apple is doing the same thing at the App Store Commission – instead of fighting Napster, and iOS with the virus.
Commission is the equivalent of the game. Now that the lion’s share of video games has moved to the internet, digital gaming markets such as Steam, Nintendo Online Store, Microsoft Store on Xbox, and PlayStation Store all pay 30 percent on retail games.
Epic has been wrestling with the 30% Commission for years, part of their long-term demand drawing like a good sportsman. In 2018, it launched the Epic Games Store, which only took 12% of the gaming market, leaving the developers with a large piece of pie. Microsoft followed suit again this year, but with its PC program. “We want to make sure we’re competing in the market,” said Microsoft vice-president Sarah Bond at the time.
Epic says gaming companies like Sony and Nintendo are different from Apple, although they also take advantage of all aspects of software, software, and market integration.
“There is good reason for this in consolidation where there is a lot of money in hardware, low-cost sales, and advertising activities in collaboration with publishers,” Epic CEO Tim Sweeney said in an interview with GamesIndustry.biz. Time for Epic Games v. Apple experimentally, Xbox vice president of business development Lori Wright testified that Microsoft sells its Xbox devices without damage. And if it doesn’t pay in store for the Xbox store, it could lose money on the Xbox machine. Sony he sells his PlayStations lost too. Epic has also revealed that its Epic Games Store is not profitable, in part because it is new and in part because the company paid a lot of money to the game developers to issue licenses for free games.