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Wang Jing’s hand penetrates the pile of soil and releases a pile of oyster mushrooms. “Look how beautiful they are,” the mushroom-translator-influence-maker says to his fans on Douyin, a Chinese version of the TikTok video platform, as he rubs the soft mushroom hats.
Wang is one of many online experts whose good and academic credentials are wreaking havoc on Chinese television, after researchers analyzed what promotes a life that seems to be incompatible with the interests of the Chinese Communist Party.
The country’s cyberspace, the Cyberspace Administration of China (CAC), this year dropped 20,000 or more mine issues of “disseminating wrong content and corrupting the internet”.
When President Xi Jinping became the leader of the Communist Party in 2012, the failure of online political communication reduces the potential for social media. But Beijing’s efforts to improve the quality of the internet have grown since Xi spoke of “normal development” in August, in order to reduce the country’s huge economic disparity.
Since then, accountants have set up a larger network to catch unwanted accounts, and what has been going on in the past year has been quietly removed. In the last few months, fan pages Korean youth groups suspended, social media articles promoting high fashion have been removed and economists have been banned from commenting on financial video.
Cara Wallis, a professor at Texas A&M University whose work focuses on Chinese media, said celebrities on the Internet “are playing well, no one wants to be seen – but as a result, their writing has become obscure”.
The stories of many famous Chinese people are full of odes to the government and evidence of their charitable work. Zhang Yixing, a Chinese rapper known as Lay, also posted online questions to his followers on CCP history.
“The government wants more information on Chinese TV, which tells the good news in the country,” said a Chinese student from Guangdong, who researches wanghong culture. Among the acclaimed producers is Wang Jing, whose videos bring fans more than 2m from China to his small farm in rural Guizhou, one of the poorest parts of the country. The state-run media broadcaster, CCTV, showed Wang in the wanghong news section to revive rural economy.
The student, who did not want to be named publicly, said that videos that show the good country, such as patriotic stories from online celebrities or rural love pictures, take on more demands: “Many people. I want to see good movies about China,” he said. .
Zhang Tongxue, a rural Douyin star from northeastern Liaoning, has become very popular, gaining more than 17m fans since he opened his account in October. She posts videos of her daily activities featuring the same hot house music, with pictures of her digging pages, picking up sticks and going out for a walk with friends.
Using his own popularity, Zhang released a song called “A Common Person” last week, complaining about the beauty of “simple” rural life.
Stuart Cunningham, a Chinese sociologist at Queensland University of Technology, said small videos of rural life were “very popular”. “People living in densely populated and busy cities in China appreciate digital and rural connectivity, with its quiet environment and minimalist lifestyle,” he said.
Zhang Tongxue has 17m Douyin followers watching him dig leaves and collect firewood in Liaoning province © Douyin
But Cunningham also said the growth was due in part to the government’s efforts. Local authorities have organized wanghong festivals and provided disruptive training for rural people to become popular online, with the aim of boosting the wealth of the rural population after moving to big cities for many years and underperforming health and education.
How to make video games is very popular on Douyin. In the 12 months to October 2021, educational video games increased by 74 percent, largely driven by the popularity of video games that can do useful things – everything from Chinese food cooking to housekeeping.
Educational development has also been a major part of Bills, a video sharing page that was first introduced by anime and actors.
On the site, Nie Huihua, a professor of economics at Renmin University of China, has found a small online following of 155,000 fans thanks to his Chinese economics studies. “It’s a great way to spread ideas, especially for rural students who don’t have access to higher education,” said Nie. But despite Bill’s efforts to elevate himself as a form of education, enrolling university professors on his platform, Nie said his algorithms were not designed to detect intelligent intelligence.
“Educators speak calmly and consistently, but algorithms promote videos with interesting and controversial themes,” Nie said. The professor said he was “not qualified to accept the Bill” but will continue to make student videos to help dispel difficult economic perceptions.
These platforms need to focus on promoting Clickbait content and following online monitoring, Wallis said. A Chinese scholar also said that TV channels still focus on market share in advertising that brings in more advertising revenue, especially sports and fashion – and that there are still “different” ones with more power – but put the right money in politics to make it happen. love the elders.
For Wang, the reason he opened Douyin’s account was financial. He wanted to find a way to reach the buyers of agricultural products. Last year, they sold nearly half a million mushroom growing equipment to online fans who wanted to renovate their palace.
Wang said his videos are similar to the desire for organic education: “People love my videos because they teach people how to use the things they often throw away – corn stalks, tassels and rice water – to grow mushrooms.”
Wang said that although he found an unexpected interest in his oyster mushroom, there was no limit to his access to the internet. “People are fascinated by rural issues,” he said. “But at the end of the day, simple entertainment becomes very popular.”
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