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ByteDance is selling another smart technology that promotes its TikTok video program on websites and software outside of China, as it increases its revenue by making it available to the public for a longer period of time.
A new segment called BytePlus was quietly launched in June and already mentions customers around the world, including the US.
According to its website, the first customers include Goat, a US fashion app; WeGo, a travel destination in Singapore; and Chilean, Indonesia’s leading online marketer. TikTok is also listed among its customers.
BytePlus gives businesses the opportunity to discover some of the secrets of TikTok: algorithms that make users cringe by promoting videos they think they might like. They can use this technology to adapt their apps and services to their clients.
Other programs offered include word-for-word translation of speech, real-time video effects as well as a list of information monitoring and monitoring tools.
Its computer screening capabilities can detect and track 18 points around the body from head to toe while users dance or move in front of the camera, which BytePlus suggests can be used for beauty or fashion apps.
The new group has recruited people from Singapore, its headquarters, as well as London and Hong Kong, from technology companies including Microsoft and IBM, according to LinkedIn staff history.
Tianyi He, a six-year-old veteran of ByteDance who studied computer science at Tianjin University in 2014, was listed on LinkedIn as the leader of BytePlus in Singapore since June. A 15-second motion picture, entitled “Hello, Earth!” was sent to Connect last month.
The BytePlus tool seems to be competing with AI services from Amazon Web Services, Google, IBM and Microsoft, as well as other Chinese companies such as Alibaba, Baidu and Tencent.
The global launch of BytePlus follows the launch of a common business venture in China. The Volcano engine, or Volcengine, counts JD.com, Vivo and Geely among its customers.
The first sale of ByteDance, a affiliate program called Lark, was launched in 2019, as an alternative to Slack or Microsoft Teams. His advancement in corporate technology comes as a result of the rapid growth of TikTok and its Chinese body, Douyin, threatening to reach the roof, as the online audience is satisfied. ByteDance is trying a number of new features to differentiate TikTok, both in China and around the world, including mobile games and video editing software.
An online post indicates that ByteDance has sought to register affiliates with BytePlus and Volcano Engine in the US, although it is not known if the company has yet opened an office there.
BytePlus privacy data shows that the business is privately integrated into TikTok in the UK and Europe. In the UK, it designates a GDPR representative as Cosmo Technology Private Limited, while in Europe an organization is located at Miklin Information Technology Ireland Limited in Dublin.
Cosmo and Mikros registered as new companies in February and March this year respectively. Filters in the UK and Ireland corporate registers do not mention BytePlus or the parents who shared it with TikTok, although ByteDance founder Zhang Yiming was described as a “key figure” in Cosmo.
ByteDance declined to comment on his idea of BytePlus.
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