Billboard’s new Twitter chart will show the music in motion
Twitter has announced a long list of live content shows on Digital Content NewFronts, and one of its most popular projects is sponsoring Sign a chart type that is controlled by social media. The Billboard Hot Trending powered by Twitter will feature music and songs moving on the platform and feature videos and recordings.
Since users can create sounds around any song – say, something that is playing at a major event or a song in a movie – the list could contain new and old tracks released several decades ago. The chart will be updated every 24 hours to follow the discussions that govern Twitter and give users a reason to view it. The company says companies are able to connect to the chart through “new types of advertising that will be on Twitter and on Billboard.” We have to wait and see what the “new promotional brands” look like.
Twitter also revealed that it had teamed up with Genius to expand its audience on its shows For sure, in which musicians talk about the meaning of their songs. For now, its partnership with Refinery29 will highlight what black and Latinx women write. Tastemade will also launch a new restaurant license on Twitter, one of the best place to cook “singing” on the platform.
In terms of sports- and sports-related activities, Twitter has expanded its existing relationship with MLB to include a two-year partnership to create a credible event, such as the T-Mobile Home Run Derby and MLB at Field of Dreams. Twitter will also show the original NBC platform programs live from Tokyo to watch the upcoming Tokyo Olympics. In addition, the company has signed contracts with NHL, WNBA, Riot Games and NBCUniversal News. Both organizations aim to provide platform video support in the same way it acts move only the tweets and change the way people use the site.
Jennifer Prince, Global VP of Twitter and Head of Partnerships, said;
“Twitter is the home of the most developed, diverse and rumored communities. The positive things we share with our peers are inspiring and making advertisers enjoy the communities and be a part of what is happening.”
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