Apple also spoke of growing interest in cryptocurrency, as it seeks new talent for its payment components.
The iPhone manufacturer is hiring a business development manager to earn “additional payments”, including cryptocurrensets, according to job marketing written this week.
The founder, who will be in the same Apple Pay and iPhone Wallet app at its headquarters in Cupertino, is accused of making a new deal with “paying partners”.
Key requirements according to its advertising include several years of experience in cryptocurrency, as well as other forms of active payment such as “buy now, pay later” operations.
The service comes at a time when Apple is quietly preparing to support payments using the Wallet app, an iPhone central location for digital cards, tickets and vouchers.
App Store lists for Coinbase, one of the largest crypto platforms, shows that it now supports Apple Wallet, although it has not been specified in detail how the integration should work.
Coinbase’s web page it simply states that “it does not support Apple Pay at this time, but we hope to bring a faster, safer way to use cryptocurrency funds for iOS users soon”.
Apple did not immediately respond to a request for comment on the announcement, which was first made by Coindesk. Coinbase did not say anything about its merger with Apple Wallet.
Crypto enthusiasts actively worked on the project as a sign that the most valuable company in Silicon Valley is planning to move deeper into payments through bitcoin and other cryptocurrensets.
Researchers at RBC Capital Markets said in a February survey that Apple had a “visible opportunity” in crypto, making it easier and more secure for people to buy and sell electronic goods. The company has a wealth of experience in payment through Apple Pay, which was launched in 2014, and its credit card, which started in 2019.
Jennifer Bailey, head of Apple Pay, said two years ago that the iPhone maker was the “viewer” of cryptocurrency. “We think this is an exciting long-term opportunity,” Bailey said of a CNN event.
But Apple has been criticized in the past – including Coinbase chief executive – for refusing to support bitcoin and other forms of payment from Apple Pay and through the App Store.
In 2013, it banned crypto wallets from the iPhone, launching Coinbase and several similar apps on the App Store, although it later changed the rules altogether.
The Epic game, which took Apple to court over what it claims to be the exclusive controls on the App Store, he objected in his lawsuit that “Apple’s anti-competitive practices eliminate all these innovations and other payment methods”, such as bitcoin and other cryptocurrensets.