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It took Apple 42 years to become a $ 1 trillion company, two years to double (August 19, 2020) and just 16 months after hitting a $ 3tn market price. The fact that the recent jump has occurred without major hardware upgrades shows how quickly it changed its business.
Instead of rising prices for the release of new products, the calculation is based on Apple’s record 70 percent more on the subscription and rapid growth of older products such as the iPhone.
The latest version of the iPhone 13 comes with 5G download speeds but no major changes. However Apple is the one that benefits from the big change regardless. Buyers who have hung on handguns for years, unimpressed by previous models, are ready to change. Carriers such as AT&T offer discounts for upgrades. Despite the chip’s decline, sales of the iPhone grew 39 percent in the previous quarter, making the company the fastest-growing segment.
Demand is strong in the US and China. This year, Apple surpassed Vivo to become the top brand in China for the first time since 2015, according to Counterpoint Research.
There has been a change in business integration in recent years. In fiscal year 2018, Apple’s “other” group – which includes AirPods and Apple Watches – was $ 17bn, or 6.5 percent of total sales. In the most recent fiscal year, sales of today’s so-called Clothing Group have doubled. This now accounts for 10.5 percent of sales.
What has not changed is Apple’s amazing financial performance. Last year’s freebies were about $ 93bn. But an aggressive and persistent program has reduced stockpiles, meaning that the gap between business value and market is small.
Legislation threatens to curb inflation for the next trillion. In the UK, the Competition and Markets Authority is showing that internet users are losing out because Apple is Google’s ecosystem duopoly. Apple has already dropped the app store fee in the US. In China, it is making itself known to avoid fighting.
A new pipeline should help alleviate such stress. This year, Apple is expected to release its first production head. Instead, the $ 4tn price may be close.
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