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AMC buys Hidive proprietors advertising anime

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AMC Networks has . The contract costs have not been disclosed, but the purchase includes Sentai Hidive advertising campaign. It will be connected to AMC’s “follow-up” advertising platforms, which already include services such as Shudder, IFC and SundanceTV. As part of the deal, AMC has also acquired Sentai Studios, Anime Network and a number of video production companies. Some Sentai projects have a combined license K-Pa! from Kyoto Animation and No !! from Production IG.

The acquisition comes less than a year after Sony completed buy Crunchyroll from AT&T. At the time, the company said it would work diligently to create an anime subscription service that would have all the Funimation features, which Sony has. , and Crunchyroll. If nothing else, the current deal reflects the growth of the anime business in the west.

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