We were promised great fines, and GDPR he has saved. Last week In Amazon Financial reports revealed that Luxembourg officials were fining the seller € 746 million ($ 883 million) for violating European law.
Penalties have never been made: It is the largest GDPR fine ever paid and more than double the GDPR interest rate combined. The economic sanction, which Amazon is pleased with, comes at a time when the GDPR is feeling the pressure of complacency and paying fines. Experts say that companies are allowed to flee with violence because GDPR investigations are slow and ineffective. Some people also want the GDPR to exist tore completely.
But Luxembourg’s actions against Amazon are reflected in two reasons: First, it demonstrates the potential of the GDPR; second, it exposes the cracks in how these laws are applied inconsistently in the EU. And for all these reasons it is the most important idea of the GDPR given.
“With so many serious cases before the regulators, we wait for one of the solutions to prove that the GDPR has its teeth,” said Estelle Massé, a global data analyst leading the non-profit Internet Now Access group. La Quadrature du Net, a French civil rights group that initially protested in the Amazon, said authorities had given “hope” that cases could be made “against Big Tech.”
Despite receiving a good headline, little is known about what they receive. The case was taken up by Luxembourg officials because the country is the Amazon capital of Europe. The little tribe is already known to be taxes-Even though Amazon lawsuits against tax evasion in the country have remained rejected by European courts. But after paying Amazon, the National Commission for Data Protection in Luxembourg, recently set itself up for confidentiality.
La Quadrature du Net’s early complaint of May 2018, which was held on behalf of 10,000 people, says Amazon’s advertising does not depend on “free acceptance”. But that’s all we know. A Luxembourg official is said to have filed a lawsuit against Amazon on July 15 but did not elaborate. A spokesman for the agency said the secret laws in Luxembourg meant they would not publish anything until the final work was completed. And Amazon — that’s amazing hungry—It’s going to appeal a fine.
“There was no data breach, and no customer information was known to anyone,” an Amazon spokesman said. All is well, but companies do not need to be frustrated by violating GDPR regulations. The spokesman goes on to say that the ruling in Luxembourg, based on the company’s perception of customers “appropriate advertising,” is based on “an unlawful interpretation of European privacy laws,” and the fines it seeks are not at all consistent with that interpretation. “
Amazon may have a point. It is possible that any request or negotiation will be fined – last year the amount of UK security personnel on British Airways dropped from $ 184 million ($ 256 million). Just £ 20 million ($ 28 million). Another, against the Marriott hotel group, was reduced from £ 99 million ($ 137 million) to £ 18 million ($ 25 million).
The Amazon 746 million fine is the largest ever – the 50 million anti-Google fine current history. While the GDPR allows for a large fine to be paid, the reality is that it was All of a sudden, the supervisors came out. As of 2021, € 272 million ($ 322 million) in GDPR fines were paid by all European regulators, including a law firm. FOR Piper. The Italian data agency, which paid a fine of $ 69.3 million, took the lead. Germany (€ 69 million), France (€ 54 million), and the UK (€ 44 million) follow.
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