Amazon says it wants to expand its grocery delivery business
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Amazon will soon be able to compete directly with Instacart. According to , the company spent last year testing a feature known as the Amazon Fresh Marketplace. The service allows subscribers at UK Prime to order purchases from two major brands, and bring the same day to be completed by Flex company drivers. In 2022, Amazon says it wants to bring the project to the US as well as to Europe in general.
Amazon declined to comment on the matter, but shared the news with Engadget. “Our goal is to provide Amazon customers with the best possible supply of food whether it comes from Amazon Fresh, Whole Foods Market, or other retailers such as Bartell’s in Seattle, Morrison’s in London, or Monoprix in Paris,” a company spokesman said. . “Partnering with other retailers enables more customers to shop online and allows us to offer Amazon Prime members more flexible, affordable and convenient options while our friends benefit from visibility in their choices and services.”
If the service comes to the US, it may not be the first time Amazon has entered a grocery delivery market. Since 2020, the company has provided a through its Flex software. The company has also made significant efforts to provide food. A well-known example was in 2015 when it established a Amazon Restaurant, allowing Prime members to order food from their favorite places. In 2019, Amazon All of his restaurant businesses are the Daily Dish, a lunch delivery service that lasted for two years.
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