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Reddit will close Dubsmash on February 22nd, 2022. Advertising comes in less than a year from Reddit he found a video platform like TikTok at a price not mentioned in December 2020. After the 22nd, Dubsmash is not available for download via the App Store or Google Play, and the app will not work after that date.
When Reddit first announced its purchase, it said Dubsmash would retain its platform and brand. “Integration has been a great success. Reddit is a place where lovers get together to talk in a timely, connected and honest manner on topics that are important to them, and more and more videos are becoming more socially relevant,” the company said. blog post.
As part of the latest update, Reddit is also releasing new videos that come with the help of the Dubsmash team. The built-in camera now includes options to adjust the recording speed and set up the calculator. Additionally, it is now possible to upload clips to a location, image mode and fill, as well as edit and trim several clips at once. The new editing game allows users to add stickers, images, voice-overs and filters to their videos.
The upcoming suspension of Dubsmash could seriously affect color producers. While the famous TikTok stars are white, Dubsmash was very popular among black and Latinx users. By the end of 2020, Reddit realized that 25 percent of all black youth in the US were on the platform. The users are now faced with a difficult choice: either support a platform that has been identified as a a port protected from hate speech and falsehoods or look elsewhere for support.
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