Sony is integrating robots to reduce costs and improve digital services

Sony is predicting that robots will use TVs, smartphones and cameras while the entertainment team shifts their focus to the digital media business.

Kimio Maki, Sony’s chief of business executives, said industry efficiency could be combined with increased monitoring of online sales and data analysis to reduce production costs. He also said that it would also help to reduce sales errors.

“I do not think that using robots alone is good. The key is to use digital to connect marketing and production, “Maki told the Financial Times.

He also said that the introduction of mechanical devices is expected to reduce the cost of 70% in Sony’s largest factory in Malaysia by the financial year 2023, compared to 2018. The group is also interested in using robotics for future smartphones and cameras.

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Digital machines help increase the cost of Sony systems in consumer electronics he is settled. The group has caused the loss of TV over a decade ago as well improved the way they worked economically moving on small but high-volume products.

Instead of selling electronic devices such as Bravia TVs and Xperia smartphones, Maki is tasked with providing services that reassure consumers of interest and return, and make money that is repeated over and over again.

While Maki said the company will continue to sell equipment and services to consumers, a large part of its growth could be based on professional equipment, such as LED crystal displays in video production and football research technology. Eventually, Sony also wants to focus on the entertainment industry.

The move has also boosted profits in Sony electronics and pharmaceutical retailers, whose operating value has risen to 7.2% in the March financial year compared to 3.3% of the 2018 financial year.

Critics have blamed Sony’s weaknesses in the workplace and digital platforms as the main reason why Walkman’s manufacturer failed in the war Apple iPod and Amazon type, even holding heavy entertainment which creates games, music, videos and animation.

Another problem has been with Sony as well system siled, which makes it difficult for this type of division to adapt to the ecosystem that integrates different elements.

But that was changing, said Maki, as Sony switched its electronics business into a co-operative, TV, mobile, camera and medical business into one corporation in April.

“By bringing together under one organization and management management, we are now able to work together to create something new. This does not mean just making things but also buying, making, making things and selling, ”he said.