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Nike executive director says the brand is ‘Chinese and Chinese’

Nike CEO John Donahoe has actively defended his company’s business in China, just months after the world’s largest sportswear brand was seized by consumers over comments he made in Xinjiang.

“Nike is a brand that is both Chinese and Chinese,” Donahoe said Thursday in response to a question from an expert on competition that Nike encountered from other sources in the region.

In March, Chinese journalists spread A month-old comment from Nike that showed concern for compelling reports in Xinjiang. More than 1m Uyghur are known to have been arrested in the western region, which produces more than four-fifths of Chinese cotton.

The re-launch of Nike’s protests criticized celebrities, including pop singer and Nike brand ambassador Wang Yibo, who said they had severed ties with the fashion designer. The Word on Nike’s website it claims to make no products or products from this region.

Chinese sports brands that compete with Nike in the region, including Li Ning and Anta Sports, got up first early April amidst western problems, which include Swedish fast H&M.

In a financial report released Thursday, Nike also said that in China the largest $ 1.9bn for the three months ended May 31, up 17% from the same time in 2020.

For the company as a whole, revenues doubled to $ 12.3bn a quarter, contribute to a profit of $ 1.5bn, from Losing $ 709m last year on the nadir of the plague. Nike shares rose 14% on sales after operating in New York.

Mr Donahoe said the company had done well in China in some way because of the economic downturn that had taken decades. “We’ve been in China for over 40 years,” he said, a connection established by Phil Knight, Nike’s co-founder and former CEO.

Donahoe, who took over the reins in January 2020, spent the first time in his career touring Nike in China. He also said that “the most important thing in the company is customer planning[in the brand]. . . That’s right, I saw it for the first week and worked ”.

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