Google is trying to address a concern that may affect the file privacy policy replaces the cookies in Chrome. With the changes expected next year, the company has recently warned advertisers to look at ways they are making for others. “We will be using this [Privacy Sandbox] Our commercial APIs are just like any other, and we do not build backyards on our own, “VP advertiser Jerry Dischler said at a Google Marketing Live event on Thursday, according to DigiDay.
As the world has shifted to advertising practices, Google has developed a new secret strategy that expects businesses to follow through. One of the changes it brings is the transition from single IDs to cohort IDs, and to better informing those who are looking to advertise in large groups of people (rather than individuals) with similar interests. Google said so began testing the so-called Federated Learning of Cohorts (FLoC) Method for millions of Chrome users. The Secret Add-on Sandbox is compatible with both Apple and Mozilla (anti-third party) solutions cookies in Firefox secretly).
The investigating giant expects the rules to do so please more people, from policy makers to consumers to privacy and advertising. Authorities involved in Google’s control over digital advertising have made some changes. Earlier this year, market regulators in the UK opened up a study at FLoC to see if it could “disrupt competition.” In March, antitrust guards changed the main case follow Google to consider changes when following ads in Chrome.
In a recent incident, Google’s Dischler also commented on the company’s opposition to public scrutiny. “Third-party cookies and other cookies on the market that the company promotes do not meet customer expectations for privacy. They will not be able to cope with the changing legal framework; they will not be reliable over time, ”he said.
Google’s recent statement was clear to advertisers who use their analytics tools. Advertisers and publishers have already developed a way to create Sandbox Secrets in the form of Notification ID 2.0. An open-ended project created by a number of corporate groups relies on email addresses and more to generate confidential identification.
To summarize the concerns of advertising teams, Digiday they also state that Google has not mentioned whether Chrome will be among the items that want to collect personal data. Advertisers are also concerned that Google may simply change its mind behind the home in the future.
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