Crowds are expected to return to the malls and shops over Thanksgiving weekend

Many Americans are expected to return to the shops and supermarkets on Thanksgiving in the next few days, despite high prices, shortages and excessive online use before the holiday season begins.

U.S. consumers have already spent $ 72.2bn online since early November, Adobe Analytics said Wednesday. This is about 20 percent higher than in the same period of 2020 and more than one-third of the total $ 207bn in internet usage that Adobe expects in November and December.

Strongly various benefits Announcements from leading chains have set the deadline between Thanksgiving Thursday and Cyber ​​Monday, a five-day tip on the US trade calendar, as a strong corporate test.

After strong results from “big box” retailers like Walmart and Home Depot with frustrating electronic systems and clothing chains including Best Buy and Gap, investors are looking for information on the strength of consumer confidence and the strength of the chains that are struggling to meet demand.

More and more Americans are planning to shop last week for Thanksgiving than at the same time last year, a National Retail Federation survey found. For shoppers on Black Friday, the day after Thanksgiving when sellers Of the many pre-shipping customers, 64 percent planned to go shopping instead of shopping online.

This is a jump from 51 percent last year, when the Covid-19 vaccine was not available and health fears keep most consumers at home. But it was still under the category he went to the stores in 2019.

ICSC, a group of real estate companies, he predicted that more than twice as many people visit the market this week than at the same time in 2020.

Consumer spending costs are high in the US, thanks to billions of dollars in aid metal. October retail sales rose 1.9 percent monthly and nearly 15 percent more than in October 2020.

Consumer spending has challenged sellers’ fears earlier this year that inflation prices and a global catastrophe will reduce the need for resources.

Consumer prices rose 6.2 percent in October from the previous year, the fastest growth since 1990, when retailers offered higher prices for labor, manufacturing and shipping. The Dollar Price, a chain that sells for $ 1 per item, this week announced that it will raise the price for most items they sell for up to $ 1.25.

The initial seasonal reduction in U.S. chains fell by 16 percent a year, Salesforce said last week. Adobe found that discounts offered online in some categories, including equipment and seats, were moving at half the levels seen in the 2020 holiday season.

About 59 percent of US consumers have started buy already than by 2020, according to GlobalData, a market research team, with a corresponding segment that raises concerns that the items they want may be available or delayed.

Walmart said last week that with consumers considering the decline, its ice sales of turkeys doubled in October compared to the same month of 2020. However, the retailer is expected to have “enough”.

Sales in the U.S. have declined over the past 18 months due to a lack of ports and a decrease in motorists and warehouse difficulty in stores to remodel shelves. As of September, retailers averaged about 33 days, down from 44 days in September 2019.