[ad_1]
The British say they love a cup of tea, but that love is not shared by Unilever. Zake € 4.5 billion in sales this week of some of the biggest and most historic in the world types of tea, including Lipton, PG Tips and Brooke Bond, shows how ruthless companies can be.
It also raises an unsettled question: can black tea, brewed in tea and shipped with milk, be a residue? Sir Thomas Lipton made one of the world’s first purchases by to find farms in Ceylon (now Sri Lanka) in the 1890s and sold cheap tea leaves in yellow packets. But commercial agwa in the developed markets and Unilever will no longer polish gemstones.
Many beverages, from aromatic juices to espresso coffee, have gained considerable popularity in recent years. When Pret A Manger started attracting its customers during the epidemic, it said was created monthly “coffee registration” (tea is included, but not on the head). Tea has been taken as an adult relative: reliable and comforting to have, but boring.
Surely tea can do better? Green and black tea both have medicinal properties – frequent tea drinking has been he found reducing heart disease and type 2 diabetes. Tea is low in energy, with less caffeine than coffee but is enough to confuse a drinker, and there is no need to change its taste and sugar. Don’t like what?
Many drinks are now served as a tea, from herbal tea to kombucha. Twinings do business quickly with cold infusions – herbs and fruits in the bag mixing water. Unilever contains Tazo, a type of US tea such as Dreams, “a refreshing blend of the roots of superstar valerian, gentle chamomile, fragrant lavender, almonds and sweet vanilla sweeteners”. Thanks, but no.
The proliferation of herbal drinks in many kitchen cabinets has changed the simple question, “would you like a cup of tea?” in many questions. But the thing alone – known as English breakfast tea – did not make much progress. The final excitement came when PG Tips unveiled a pyramid-shaped tea bag a hundred years ago.
Factor maker Raymond Loewy pioneered points of “the most noble, yet the most noble” things; should push the boundaries of the meeting without distracting customers. But, like other mature products, black tea has gradually returned to its lesser, but more acceptable form. When it comes to iced tea, an American brand, let’s not talk about this.
Unilever was a major culprit, as it allowed itself to be a group of unreliable objects. It is difficult to remove most of the spice from Lipton’s yellow tea bags in the US, and PG Tips is a common British tea “builders tea”. The last one was confiscation as the best-selling brand in the UK in 2019 by the Twinings, which Queen is said drinking (not made of bags, I think).
But tea has an obvious problem: what we drink always comes in the form of a CTC (crush, tear curl) in which the leaves grow. crossing cylindrical rollers to make small pellets. The technology of the 1930s produces black tea with a strong taste that is suitable for tea bags, introduced in modern form by Lipton in 1952.
Lipton tea based in the UK and US in the late 19th century, which made the drug stable and safe at a time when chest-deep tea was often confused with branching and damage. Like Coca-Cola, Cadbury and other upcoming brands at the time, Lipton sold the guarantee.
The original combination was even more successful than what is in many Lipton tea bags today. It was orange peko leaf tea (a counting the size of the leaves and the location on the branch) from it fields – a Victorian portrait of a single traceability – with cooking instructions.
Tea is firmly established in the house, in contrast to the history of coffee brewing in the 18th and 18th centuries. coffee houses and 1950s espresso bars. It became a staple food on the fire, says Markman Ellis, a professor at Queen Mary University in London: “It’s home and well-known, and it has to be cheap and expensive.”
Starbucks beats instant and limited coffee to attract people to pay for the espresso price and information. Nespresso also provided some similarities in the pots. But high-quality tea is hard for the customers to enjoy with what sounds like ordinary, and I find tea in Costa Coffee, a bag left floating in the milk, lower than at home.
Revival is possible, however. I drank fine tea from a clay pot at the Claridge Hotel in Mayfair one day, and it was invaluable. Emilie Holmes, founder of Good & Proper Tea, a tea company in London, says that working from home helps sell: “People have more time for daily activities, than just jumping.”
These are tea blends that adapt to CTC bags and exotic fruits, even if Unilever loses its credibility. Prior to the industrial revolution, Lipton, who lived in the 19th century, preferred to make his own pages connect in tea pots and let them soak for a few minutes before serving their guests. Call it the Case of the Missing Kidney.
[ad_2]
Source link
