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The Premier League has sold the right to air its football matches in the US on NBC’s Comcast for about $ 2.7bn over six years, almost three times the value of the existing contract with the broadcaster and strengthen its influence on rival European matches.
England’s top league, which makes more money than any of its rivals in Germany, Italy and Spain, said on Thursday it would continue its contract with NBC, which has bought all 380 free games per season from 2022-2028.
A consortium expert said he appreciates the $ 2.7bn release, a significant increase in the previous $ 1bn deal signed in 2015, highlighting the demands of live broadcasters as cable companies face increased competition from Netflix and other promotional services.
The alliance shows that the league continues to increase its coverage, increase the welcome of its 20 clubs as they look to recover from the coronavirus epidemic, compete with rival star players, and attract audiences around the world to play.
It is a symbol of the growth of the Premier League in the US, where football often struggled to compete with airtime in a market dominated by American football, basketball and baseball.
“NBC Sports has greatly strengthened the league’s reputation in the United States at the time through its excellent broadcasts and promotions,” said Richard Masters, the Premier League’s chief executive.
“You go to the center of Manhattan and you see people with MLB jerseys or NBA jerseys. Now, it’s not uncommon to see Arsenal or Liverpool jerseys at the same level,” said Jon Miller, President of NBC Sports programs. “It’s a very young game, and it’s a very hot game. I think [soccer] is widely accepted. ”
Miller told FT that the new price reflects how “the price has gone up”.
“The [Premier League] has proven to be very important in the US. We are free to move forward because we know this will continue to be good for us, ”he said.
The broadcaster, who has been a league partner in the United States since 2013, won the market against rivals ViacomCBS and Disney’s ESPN. The contest was that the final prize money paid off idaposa $ 2bn An earlier statement quoted by the Financial Times.
“NBC Sports” Premier League Morning The programs are now a real place among sponsors in America, where fans wake up in the morning to come together and enjoy their favorite club last week, “added the Masters.
The time difference means that Premier League matches are shown in the morning in the US, meaning that there is less competition against home games.
The partnership will help Comcast as it looks to differentiate its Peacock advertising campaign from the competition through live streaming, which Netflix does not offer. Comcast earlier this year secured the rights to NFL matches over the next decade, expanding the Olympic rights to 2032.
The highest-performing U.S. currency will be a welcome development for the league following the renewal of their domestic rights last May. The competition sold UK rights to the former Sky, BT and Amazon at £ 5bn, which does not represent a change in the previous agreement, as it chose to settle in the middle of the epidemic.
The League has renewed its Australian broadcasting contract, a further six-year deal with Optus Sport, the broadcaster said on Thursday, when it once again gained independence from the FA Women’s Super League for another two years.
It is in the process of drafting several other treaties, including Canada, the Caribbean, Central and Latin America and Asia-Pacific.
It also wants a new chair after the resignation of Gary Hoffman, who left this week after being pressured by clubs angry over the transfer of Newcastle United to Saudi Arabia for £ 305m.
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